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Jamberry sees success in artsy nail accessories.
September 19, 2016
By: Melissa Meisel
Jamberry has become a household name in just over five years for easy-to-apply, long-lasting nail wraps, salon-quality nail lacquer and hand care treatments. Based out of Lindon, UT, the Jamberry range is sold through a network of over 40,000 Independent Consultants throughout the US, UK, Canada and Puerto Rico, and more recently Australia and New Zealand. In fact, while booming in Western markets, hybrid nail polish and novel removal techniques are still in the early stages in the Asia-Pacific region, which is currently driven by nail art, noted market research firm Kline & Company in its findings. Jamberry Independent Consultants grow their Jamberry businesses by selling through in-person manicure parties and virtual parties on Facebook. These parties are entertaining and engaging, allowing women to learn about and sample Jamberry's products. Jamberry's easy and empowering business model enhances women's lives, from those who simply aspire to earn supplemental income to entrepreneurial self-starters who have built large Jamberry businesses. Sister Keri Evans, Christy Hepworth and Lyndsey Ekstrom, started Jamberry in 2010 with a line of nail wraps that are easy to apply at home with a simple heat-and-pressure technique. Jamberry nail wraps last up to two weeks on fingers and four weeks on toes without chipping or smudging (application videos and tips available at jamberrynails.com). The sisters launched Jamberry for women just like themselves who want perfectly manicured nails while running from the gym to school drop offs to work and back again. Jamberry nail wraps are made with durable materials, so smudges and streaks are never an issue, and can last for up to two weeks on fingernails and four weeks on toes. With over 300 nail wraps in an incredible variety of designs, you can customize, pair, and layer Jamberry nail wraps to create a look that’s all your own—all from the comfort of your home. In addition to nail wraps, the direct sales company offers also offer a variety of professional nail lacquers and incredible gel enamels for a fun way to create an accent nail or even paint those pesky pinky toes. This rising beauty brand releases two new collections per year (in March and September) with over 300 nail wrap designs and over 25 lacquer, basecoat and topcoat options. Limited Edition Sisters' Style Exclusives are unveiled each month, and themed capsule collections are released throughout the year with special holiday and other trend-driven designs. There is also a complete line of Jamberry Juniors for small fingers and toes, with corresponding “Mommy & Me” designs. The brand recently launched special Olympic products as well. For Fall 2016, chrome is the theme for nail wraps as well as an NFL special SKU. “It had to be doable for people that don't necessarily do girly stuff,” explains Lyndsey, the youngest of the Jamberry sisters. “The nail wraps had to be easy to apply, last a long time and of course be stylish and personal in a way that would speak to a woman's personal tastes.”
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